In April 2005 PTI was gearing up for the launch of Powerhouse 2.0, a major software release that would pit them up against competitors like SAS and SPSS in the business intelligence software market. PTI needed to look the part of both established industry expert, and courageous innovator.

Pier worked to define PTI's character, and came up with what seemed an apt analogy. PTI was intelligent, forward thinking, and cool. Cool like Ferris Bueller not like Fonzy, and that was important distinction. The brand was cool because it was smart enough to cut class and get away with it, not because it wears leather and drives a motorcycle.

Pier created the PTI turbine and executed it for both the company and Powerhouse product brands. The symbol hearkens to the larger, more established firms in PTI's competitive landscape but says something different. Three blades stand for the three parts of the company's process, and the slipstream in the center evokes the "P" symbolic of both brands and the calm found inside the power of the company's products.