When it came time to redesign Chyten.com, the fast growing educational services company had some stiff competition to contend with. In the brick and mortar world they'd been beating the national competition handily in every community they operate, but the challenge was to replicate this success on the web. After working with Chyten daily for almost 3 years, Pier knew what stood out most about Chyten - their people.

Chyten parents weren't like those of other test preparation firms. These people were investing relatively large sums of money for the time of highly educated teachers to give their kids the best experience available. Likewise, Chyten tutors are not graduate students trying to make summer money. They are experienced, decorated educators making a career for themselves.

These are Chyten people in the brick and mortar world and online. Employing an audience-based navigation, a unique message for each of the site's audiences was comprised primarily of candid video testimonials of parents, students, and educators describing their personal Chyten experience. The passionate message resonates so clearly that Chyten currently converts over 50% of web inquiries and has seen over 1000% return on investment on the site to date.

*2006 Webby Award Recipient