As a software company, PTI understood how important a solid technology foundation was to their web presence. In addition to a sophisticated design and clear message, PTI needed to really innovate on the web as they had in their products.

Pier's first goal was to make sure the site spoke the right things to the right people. Creating animated case studies and a video-based product demonstration for the site ensured that visitors would easily grasp PTI's capabilities and differentiators and that their experience would be unlike that of any competitor websites.

Next, Pier developed a suite of Flash-based tools to help PTI reduce website administration costs and increase sales activity. Content, prospect, and customer management, as well as, an innovative viral marketing application were built into PTI.com making it a solution as forward-thinking as the company.