With all that has changed over the last six years both internally and cosmically, it is hard to know where to begin the story of Pier's rebranding. Pier began operations in 2000 as technology consultants to business owners and operators. So, in essence, nothing has changed. Yet in 2001 Pier launched its first web-based application used to manage customer mailings and online purchases for a growing educational services company. The following year, Pier worked with another growing business. this time New England's largest home builder, to create a web-based platform unlike anything available at the time. It was a "real time integrated web portal" well before the cliché existed. Some of Pier's best thinking went into creating this platform and it had a profound effect on our client's business. They shaved 30 days from their production cycle and created huge savings in labor, material, and financing costs.

With this, we changed. We changed the way we thought about our business. We changed the way we conducted our client's business. We recognized enormous possibilities for our clients the more we began moving their business processes to the web. By nature ubiquitous and extensible, we began to understand that the web was not so much a place for posting brochure content, as much as it was a platform upon which all businesses would run. Inevitably the world would grasp this potential so we began preparing to meet more complicated business needs with web-based solutions.

In the last four years Pier has focused on creating a process for distilling our client's most complex challenges into a singular vision, and then executing that vision with pioneering design and development solutions. Now we feel it is time for Pier to more effectively share our experiences, our leadership, and our ideas for the future. The first step in doing that was rethinking our own brand and web presence - the two kernels of the modern company.